Sponsorships
Jen on her Hanoverian gelding, Lafayette HQ ("Taffy")
Jen Truett is extremely grateful to her sponsors. Their support in the form of products, goods, services and funding is instrumental in the progress of Jen Truett’s riding and training career as well as the success of Dancing Horse Farm (DHF). Training and competing on an international level is extremely expensive. It would be impossible for Jen to succeed without the support of companies and individuals who believe in the dream.
If you or your company have the same passion for horses and education as Jen and DHF, we would love to talk with you about joining Jen’s growing list of sponsors. As a sponsor, you, your business, family and friends will get in on the thrill of competition and achievement as well as getting your business the kind of outstanding exposure within the equestrian community that can help build your brand image. People like to emulate their trainers and to use the various products they recommend, so sponsoring Jen will open your business up to a wide range of opportunities within an upscale audience who deliberately support their sponsors.
Jen is a rising star in the dressage world as a rider, trainer and business innovator. She and DHF are well-known across the country for the clinics and other educational opportunities offered at the farm. Jen is very creative in the way she uses technology to improve her business. She has forged new ways to use live streaming video via the Internet to teach lessons. This technological advancement now enables riders to access education no matter where they are.
DHF’s Marketing Director, Lynda Sappington, is very active in marketing Jen, DHF and her sponsors to the equine community through several venues. Sponsor info, logos and web links are on the Home page of DHF’s website (myDHF.com) which averages over 4,000 unique visitors and 3,000 page views monthly (in June-July 2017). DHF’s web site is recognised nationwide as one of the most extensive training center web sites and offers an immense amount of educational information in a single convenient location. DHF’s Facebook page (facebook.com/DancingHorseFarm) has over 4,200 fans and approximately 3700 visits monthly (numbers current June-July 2017). Sponsor product placement and advertising can also be included in the many videos available on Jen’s YouTube Channel (youtube.com/jentruett). There are over 700 world-wide subscribers to the DHF monthly newsletter, Dancing Horse News, which has a Sponsors page in each issue, so each sponsor’s message gets out monthly.
At the Platinum and Gold levels of sponsorship, articles about your products will be included in the newsletter so your message will get out to customers who are already interested in what you have to offer because of your support of their favorite trainer. Platinum and Gold sponsors may send Jen saddlepads with their logos embroidered, or have their logos embroidered on pads Jen chooses. These pads will be used when Jen shows. Bronze level sponsors may send pads with their logo embroidered, or have their logos embroidered on pads Jen chooses, which will be used when Jen rides in clinics and when schooling. Platinum, Gold and Silver sponsors’ logos will be on the sides of her horse trailers as “rolling billboards,” and so will be seen at DHF, on the road and at every show Jen and her horses attend. There are abundant opportunities for advertising exposure through DHF and Jen Truett.
Riders and trainers come from all over the country as well as Canada to participate in DHF’s many educational offerings. Many also specifically come to DHF for extended periods of intensive training with Jen, where they get to know and admire her and her business acumen in person. They take her message home with them, and bring friends with them the next time they come. They also share the newsletter, website and Facebook page with their friends, so Jen and DHF’s “circle of influence” keeps widening.
Each level of sponsorship gives your business various types of public exposure as a thank you, to you. In addition to the potential consumers that can be reached via DHF’s various marketing efforts, sponsorship also gives businesses access to a focused audience that already looks to DHF and Jen for education and guidance.
Click on these links to learn more:
Jen Truett's Primary Focus: Education for Everyone
Economic Impact of the Horse Industry
Sponsorship Levels (document downloads)
If you have any questions, please contact DHF Marketing Director Lynda Sappington Lynda@myDHF.com
If you or your company have the same passion for horses and education as Jen and DHF, we would love to talk with you about joining Jen’s growing list of sponsors. As a sponsor, you, your business, family and friends will get in on the thrill of competition and achievement as well as getting your business the kind of outstanding exposure within the equestrian community that can help build your brand image. People like to emulate their trainers and to use the various products they recommend, so sponsoring Jen will open your business up to a wide range of opportunities within an upscale audience who deliberately support their sponsors.
Jen is a rising star in the dressage world as a rider, trainer and business innovator. She and DHF are well-known across the country for the clinics and other educational opportunities offered at the farm. Jen is very creative in the way she uses technology to improve her business. She has forged new ways to use live streaming video via the Internet to teach lessons. This technological advancement now enables riders to access education no matter where they are.
DHF’s Marketing Director, Lynda Sappington, is very active in marketing Jen, DHF and her sponsors to the equine community through several venues. Sponsor info, logos and web links are on the Home page of DHF’s website (myDHF.com) which averages over 4,000 unique visitors and 3,000 page views monthly (in June-July 2017). DHF’s web site is recognised nationwide as one of the most extensive training center web sites and offers an immense amount of educational information in a single convenient location. DHF’s Facebook page (facebook.com/DancingHorseFarm) has over 4,200 fans and approximately 3700 visits monthly (numbers current June-July 2017). Sponsor product placement and advertising can also be included in the many videos available on Jen’s YouTube Channel (youtube.com/jentruett). There are over 700 world-wide subscribers to the DHF monthly newsletter, Dancing Horse News, which has a Sponsors page in each issue, so each sponsor’s message gets out monthly.
At the Platinum and Gold levels of sponsorship, articles about your products will be included in the newsletter so your message will get out to customers who are already interested in what you have to offer because of your support of their favorite trainer. Platinum and Gold sponsors may send Jen saddlepads with their logos embroidered, or have their logos embroidered on pads Jen chooses. These pads will be used when Jen shows. Bronze level sponsors may send pads with their logo embroidered, or have their logos embroidered on pads Jen chooses, which will be used when Jen rides in clinics and when schooling. Platinum, Gold and Silver sponsors’ logos will be on the sides of her horse trailers as “rolling billboards,” and so will be seen at DHF, on the road and at every show Jen and her horses attend. There are abundant opportunities for advertising exposure through DHF and Jen Truett.
Riders and trainers come from all over the country as well as Canada to participate in DHF’s many educational offerings. Many also specifically come to DHF for extended periods of intensive training with Jen, where they get to know and admire her and her business acumen in person. They take her message home with them, and bring friends with them the next time they come. They also share the newsletter, website and Facebook page with their friends, so Jen and DHF’s “circle of influence” keeps widening.
Each level of sponsorship gives your business various types of public exposure as a thank you, to you. In addition to the potential consumers that can be reached via DHF’s various marketing efforts, sponsorship also gives businesses access to a focused audience that already looks to DHF and Jen for education and guidance.
Click on these links to learn more:
Jen Truett's Primary Focus: Education for Everyone
Economic Impact of the Horse Industry
Sponsorship Levels (document downloads)
If you have any questions, please contact DHF Marketing Director Lynda Sappington Lynda@myDHF.com
Sponsor logos on Jen's big show trailer - the small trailer has all these logos too. You'll be advertised wherever she shows, in Wellington, Florida, or the Kentucky Horse Park, or other sites.
